Robinsons Hotels and Resorts (RHR), the hospitality arm of Robinsons Land Corporation, is set to significantly expand its upscale and ultra-luxury portfolio with a substantial PHP 10 billion investment over the next few years, adding over 990 room keys to its collection.
This strategic expansion features the launch of the ultra-luxury NUSTAR hotel brand in Cebu, the introduction of the Grand Summit lifestyle brand in key locations, and the highly anticipated opening of a second branch of Fili, the first and only Filipino-owned five-star hotel brand, in Bridgetowne, Metro Manila.
A jewel in Cebu's hospitality landscape, the high-end NUSTAR hotel is an elegant, sophisticated property designed to cater to discerning local and international guests seeking tailored and exceptional hospitality experiences.
Complementing this is the Fili Hotel, celebrated as the first Filipino five-star hotel brand and standing as a testament to Philippine excellence in hospitality. The flagship Fili at the NUSTAR Resort complex has already garnered acclaim, earning the Best Hospitality Architectural Design award at the 18th PropertyGuru Asia Property Awards.
Its second branch will soon rise in the vibrant Bridgetowne Destination Estate, next to the Opus Mall and the towering 'The Victor' statue, further cementing the Fili brand’s reputation for delivering world-class luxury with a distinctly Filipino heart. "Fili is a heartfelt project that celebrates Filipino hospitality while setting a new standard in international luxury," said Barun Jolly, Senior Vice President and Business Unit General Manager of Robinsons Hotels and Resorts.
Likewise, embracing and celebrating its local roots is the Grand Summit Hotels and Resorts brand, which seamlessly blends local culture with art and design, delivering a sophisticated yet approachable luxury experience. Grand Summit Gensan, launched in 2021, exemplifies this approach, offering guests a meaningful connection to the local community. Continuing this legacy, upcoming properties in Cebu and Pangasinan will elevate the brand further: Grand Summit Cebu will enhance the offerings of the NUSTAR Resort complex, while Grand Summit Pangasinan will bring its brand of upscale hospitality to the Ilocos region, perfectly augmenting the retail, service, entertainment, and dining establishments of the nearby Robinsons Place Pangasinan, an expansive 6-hectare mall owned and operated by RLC’s Robinsons Malls.
These developments are expected to bolster Robinsons Hotels and Resorts' leadership in the hospitality sector and enhance its reputation among top global brands addressing the needs of diverse market segments. The multi-billion-peso investment is set to drive long-term growth, enrich guest experiences, and cement RHR’s position as a key player in the country’s flourishing tourism and real estate landscape.
With 30 properties in 20 cities and municipalities nationwide, RHR remains the largest and most diversified hotel group in the Philippines. "Our growth is closely aligned with the Gokongwei Group's commitment to offering the best hospitality options across all travel segments," added Jolly. "We are dedicated to delivering elevated luxury and branded stay experiences across the country."
For more information on Robinsons Hotels and Resorts, visit robinsonshotels.com
