Universal Robina Corporation's Hong Kong subsidiary bagged two awards at the ParknShop Super Brands Awards, the annual event that honors the achievements of the leading supermarket chain’s partner brands.
Man Wai Ling, Assistant Key Accounts Manager of URC Hong Kong (right) joins Priscilla Liu, Business Planning Controller of ParknShop, onstage to receive the Outstanding Advancement Brand trophy awarded to URC's Jack 'n Jill.
URC Hong Kong won the Outstanding Advancement Brand Award for the Jack ‘n Jill-branded potato chips, Roller Coaster potato rings, and Beef Crunchies savory snack products that helped ParknShop chalk up 32% business growth in 2022. The URC subsidiary also received the Exclusive Product Collaboration Award for its close coordination with ParknShop since 2020 to develop custom-made potato chip flavors, including Tom Yum and Black Truffle, under the Jack ‘n Jill brand.
The positive response of consumers to our custom-made products inspires us to continue developing high-quality and innovative offerings that cater to the tastes and preferences of the Hong Kong market. -- Maria Sarah P. Albert, URC General Manager for International Trading Operations.
“We’re very proud to receive this recognition, which acknowledges our commitment to excellence, as well as the dedication and hard work of our team,” said Maria Sarah P. Albert, URC General Manager for International Trading Operations. “The positive response of consumers to our custom-made products inspires us to continue developing high-quality and innovative offerings that cater to the tastes and preferences of the Hong Kong market.”
ParknShop, established in 1972, is a leading supermarket chain as well as one of the most trusted brands in Hong Kong. It operates over 260 outlets in Hong Kong and Macau.
Hong Kong's ParknShop supermarket chain lauded its collaboration with URC’s Jack ‘n Jill products for contributing to its significant business growth in 2022. IMAGE courtesy of URC Hong Kong
URC started its operations in Hong Kong in 1971 with the introduction of Jack ‘n Jill Potato Chips. Over the years, it has developed and introduced other products including Flaming Hot Flavour Potato Chips, Beef Crunchies, Roller Coaster Potato Rings, and Dewberry Sandwich Cookies which have all become popular in Hong Kong.
For more information on URC, visit urc.com.ph
