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Showing 10 out of 32 results


Great Gets Greater: Have a Sip of Great Taste Whites Latest Variants

Impact

Great Gets Greater: Have a Sip of Great Taste Whites Latest Variants

Complementing the well-loved original, Great Taste developed two new flavors

April 03, 2019

Bean There, Done That: The Continuing Evolution of URCs Pioneering Coffee Brands

Impact

Bean There, Done That: The Continuing Evolution of URCs Pioneering Coffee Brands

Over the years, Blend 45 and Great Taste have helped shape the Filipinos growing love for coffee.

January 02, 2019

URC Enters the Meal Preparation Market with New Breading Mix

Impact

URC Enters the Meal Preparation Market with New Breading Mix

Made with real vegetables, VegiGood! delights with its taste and irresistible crunch

July 18, 2024

URCs Global Innovations: Making Today Better than Yesterday

People & Culture

URCs Global Innovations: Making Today Better than Yesterday

Meet the R&D team whose mission is to delight everyone with good food choices

April 22, 2021

Survey Says: URC Products Among Most Chosen Brands in the Philippines

Impact

Survey Says: URC Products Among Most Chosen Brands in the Philippines

Several of URC's well-loved brands feature in Kantar Group's Brand Footprint 2022 rankings

January 04, 2023

PBA Honors Pioneering Team Owner John Gokongwei, Jr. With a Moment of Silence

John L. Gokongwei, Jr.

PBA Honors Pioneering Team Owner John Gokongwei, Jr. With a Moment of Silence

John Gokongwei, Jr. helped pioneer the concept of a pro team as a strategic marketing tool

November 14, 2019

URC Brands Remain Favorites Among Filipino Households in Kantars Top Rankings

Impact

URC Brands Remain Favorites Among Filipino Households in Kantars Top Rankings

JG Summits FMCG company continues to deliver beloved brands that resonate with Filipino consumers

November 12, 2024

Mian Datu-David: Leading Marketing Excellence at URC

People

Mian Datu-David: Leading Marketing Excellence at URC

As chief custodian of URCs brands, Mians goal is to make them bigger & stronger

September 02, 2020

URC Expands E-Commerce Presence with Strong Performance on TikTok Shop

Impact

URC Expands E-Commerce Presence with Strong Performance on TikTok Shop

The food and beverage manufacturing giant embraces new digital trends to widen its reach

February 04, 2025

URC President and CEO Irwin Lee Reflects on His First Year on the Job

Insights

URC President and CEO Irwin Lee Reflects on His First Year on the Job

"I think it's just been a very exhilarating and a very exciting ride," says the consumer goods industry veteran.

June 07, 2019